THE TRAVEL AGENCY, SOHO – NEW YORK, NEW YORK

Date: 2025
Status: Complete
Category: Retail
Size: 4,151 sf
Team: Chris Leong, Dominic Leong, Hannah Frossard, Han Ning Tsai
Collaborators: Blueberry (GC), TM Light (Lighting), EP Engineering (MEP), Joshua Giardina (Visual Merchandising), BIGHEAVY STUDIO (Installations), Patrick Townsend (Millwork), Will Ellis (Photography)

Located at the bustling corner of Houston and Broadway, The Travel Agency’s fourth location represents their largest and most ambitious experience to date. The Travel Agency SoHo embraces otherworldly minimalism, drawing inspiration from Stanley Kubrick’s 2001: A Space Odyssey and Robert Wilson’s avant-garde theater stage design. The space seamlessly blends surreal moments and atmospheric design, creating an environment that invites exploration and discovery.

Each Travel Agency location centers is a composition of light and soft form. An orbital arc in the ceiling creates an ambient glow that guides the customer journey, while cascading illumination softly washes the walls.

A constellation of crescent-shaped vitrines creates an engaging product discovery experience. These multi-sensory kiosks combine physical products with digital tablets, presenting offerings through multiple senses including taste and aroma.

A kinetic art installation by Breakfast Studio is positioned along the central linear axis. This dynamic element introduces an ever-changing visual component that complements the store’s static architectural features.