Cuyana — New York, New York
Category: Commercial, Retail
Size: 600 s.f.
Team: Chris Leong, Dominic Leong, Jessie Baxa, Sheila Lin, Yu-Hsiang Lin
Leong Leong worked with Cuyana, a women-owned fashion house, to develop the customer experience and design of their first retail flagship in New York in 2017. More than three years and six stores later, Leong Leong and Cuyana have completed the build-out of the brand’s latest location on Madison Avenue.
The philosophy to buy “fewer, better things” is an essential ethos for Cuyana, which seeks to create “products responsibly” that “enable you to maximize their wear, and provide a way to recycle every product through second life programs.” The store translates this ethos into the design of the store through the simple organization and customer flow.