The Wing

Vision & Strategic Planning
Research
Positioning & Concept Development
Spatial Identity & Systems
Programming
THE-WING_GIF_V2

Leong Leong was a founding collaborator on The Wing, shaping brand identity and experiential concept for the first location. The project began as “Refresh,” a premium amenity service. Research into the history of women’s social clubs – organizations like Sorosis and the Wednesday Club – revealed a richer model: spaces that combined social connection with professional advancement. This became the foundation for The Wing, a social club for women that functions as both sanctuary and infrastructure. The interiors balance warmth and rigor. The first location opened in New York in 2016.