ESSX – NEW YORK CITY, NEW YORK

ESSX is a concept-driven retail brand and platform located at 140 Essex Street in Manhattan’s Lower East Side. Founded in June 2023, ESSX blends streetwear, high fashion, and emerging culture. ESSX champions experimentation and collaboration, functioning as both a store and an incubator for designers, artists, and creative communities.

The 7,307-square-foot flagship store reimagines the retail experience as an evolving cultural hub. The interior balances openness and intimacy through a serpentine wall—one side clad in mirror-polished stainless steel, the other in earthen plaster—creating distinct zones within the space. A luminous ceiling grid unifies the area, while sculptural elements like a fiberglass sneaker tower and a cobalt-blue display totem serve as focal points. At the center, a glass-enclosed pop-up space hosts rotating exhibitions and brand activations, fostering a sense of discovery and engagement.

The material palette of stainless steel, raw plaster, and deep blues provides a striking yet neutral backdrop for the diverse range of products and installations. This design approach not only showcases the merchandise effectively but also encourages visitors to explore and interact with the space, embodying ESSX’s commitment to community and cultural programming. By integrating innovative design with a focus on community engagement, ESSX stands as a beacon of contemporary retail, redefining the shopping experience in New York City’s vibrant Lower East Side.