Leong Leong partnered with 3.1 Phillip Lim as the brand expanded from New York label to international fashion house. The 2007 Los Angeles flagship, the brand’s second physical retail space, established the spatial identity: material narratives, custom fixtures, and spatial sequences adaptable to diverse markets while holding coherence. We codified the identity into a system: an Asia-Pacific retail strategy and a complete design standards manual, with fabrication coordinated across Italy, the U.S., and China. In 2011, the brand commissioned the studio for its own home: the 14,000 SF New York headquarters, integrating workplace and brand experience.